Color Messages and Meanings by Leatrice Eiseman
There is no one in the business world that doubts the impact of color. Those involved in marketing, design, advertising, and retail need to be as informed as possible about the usage of color as a means of instant communication in order to make appropriate color decisions.
This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends. With up-to-date visuals and printing formulas to eliminate guess-work, this guide empowers and equips its users to make smart informed decisions.
• Features up-to-date color combination guidelines
• Includes printing formulas for reproduction of 4-color process and the PANTONE® equivalents
Lea Eiseman is a color specialist who has been called "the international color guru." Her color expertise is recognized internationally, especially as a prime consultant to Pantone, the leaders in color communication and specification. She has helped many companies to make the best and most educated choice of color for product development, brand imaging, interior/exterior design, fashion and cosmetics, or any other application where color choice is invaluable to the success of the product or environment. Lee is also involved in color and trend forecasting for both fashion and home.